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The Gordon and Betty Moore Foundation's Green Chemistry Initiative has released a report titled Green chemistry in America 2026: Industry views on the opportunity for high-performance molecules and processes.
The document includes detailed information about the awareness of and attitudes toward green chemistry among 1) Consumers, and 2) R&D and tech leaders. The information is presented in three sections:
- Awareness & Perceptions
- Adoption & Investment
- Benefits of Green Chemistry
The report highlights several challenges/opportunities that exist for green chemistry practitioners and advocates:
- Awareness of green chemistry remains low, but support grows when people learn about the work
- Green chemistry is seen as a business advantage, but barriers to adoption remain stubbornly in place
- There is a continuing need to explain the field in clear, plain language
"Leaders in technology and research and development broadly agree that green chemistry is poised to play a central role in the next wave of American industrial innovation and business growth..." - Gordon and Betty Moore Foundation
